Cease-and-Desist
By: Tiffany Davis
Flavor Vapor Media Specialist
There
has been a huge debate whether or not e-juice flavors are marketed
towards kids. This week a several huge food company is taking part to
keep their flavors off the shelves of vape stores.
You might have seen names of e-juice that make you think back to a candy bar flavor or even you’re favorite Girl Scout Cookie. Several
huge companies’ like The Girl Scouts of America are teaming up with
General Mills and Tootsie Roll to serve cease-and-desist letters to
makers of e-juice. This is the first warning their letters also threaten
further legal action if they ignore this letter.
“Using
the Thin Mint name — which is synonymous with Girl Scouts and
everything we do to enrich the lives of girls — to market e-cigarettes
to youth is deceitful and shameless,” Girl Scouts spokeswoman Kelly
Parisi said in a statement.
With
e-juice manufactures growing by the day whether it is in a lab, in
someone’s business or even made overseas it will almost be impossible to
protect their intellectual property. Even close to home there have been
names like “Tigers Blood” that we’ve had to change the name of because
of people wanting to protect their intellectual property. The name
change is easy many companies can get creative instead of leaning on the
branding of products marketed towards kids. This is a young industry
and we as an industry will learn and change for the better.
“Unfortunately
it’s not going to change unless companies come in and assert their
intellectual property,” said Linc Williams, board member of the American
E-liquid Manufacturing Standards Association.
The Food
and Drug Administration last month proposed regulating electronic
cigarettes but didn’t ban fruit or candy flavors. Some fear kid-friendly
flavors like Rocket Pop, Cran-Apple and Strawberry will lure young
people into the nicotine habit, even though it’s illegal for minors to
buy them. I personally love the fruity flavors of my e-juice. The
flavors may sound like candy but, what adult will only buy ice flavored
snow cones or gum tree flavored pieces of gum?
Thank
you for reading our blogs. We strive to keep you updated with the latest
news pertaining to e-cigs and vaping. In each blog we will be including
links to sign a petition and also a link on “how to write a letter” to
the government.
We would
love to read your suggestions, comments, or questions! Please find us
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inspirational story! As always “ Vaping Kicks Ash”!!! “ Vaping Kicks
Ash”!!! Remember you can find us on Pinterest and Instagram!!
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